PHARMACEUTICALS & HEALTHCARE
The pharmaceutical & healthcare environment can be confusing:
There is a long and complex process required to bring medicines to patients.
Doctors and other healthcare professionals need to have the right information to prescribe
the most effective and safest medicines - medicines that help to ensure every Australian
has the best chance of living a long and healthy life.
What you Need:
Every sales representative and sales leader in your organisation is focussed on
developing the expertise and knowledge your doctors value whilst ensuring that any
promotion of products remains ethical, keeping patient benefits in mind.
Your sales people need to be:
- Proficient regarding disease states, product knowledge and competitors
- Competent to discuss the clinical management of patients within the appropriate healthcare
- Confident to build relationships and understand the issues faced by healthcare
providers and their patients
- Expert communicators with an in-depth understanding of the sales process within
the pharmaceutical marketplace
How we Can Help:
Optimas Consulting specialises in providing sales training programs that add
value across a wide range of therapeutic areas and clinical environments.
With more than 25 years’ experience in the pharmaceutical industry, our
principal consultant, Jenny Hanley, offers you the expertise you are looking for.
Jenny’s key strength lies in her understanding of the sales process.
She has designed and delivered Selling Skills programs across a wide range
of therapeutic areas. She is a highly capable trainer and facilitator, and will help
your sales team to build skills that engage with their customers to drive behavioural change.
Building Your Sales Team:
The competencies and behaviours that are critical for sales success fall into three main categories:
- Territory Management Skills to enhance Business Outcomes
- Professional Knowledge which your Customers will Value
- Selling Skills to drive Superior Sales Performance
With a background in pharmaceutical sales, strategic planning, management and coaching,
Jenny is well placed to assist you to identify skills and competency gaps in your sales team
and provide a framework to coach and develop people that will optimise sales outcomes.
At Optimas Consulting, we can build customised training programs that focus on all
the skills and competencies that you need to be successful in the pharmaceutical and
healthcare sales environment. We will spend time getting to know you and your business
before recommending a solution that is right for you.
Contact us today for an obligation free consultation.